the move movement

sharing stories that move people.

The move movement™ is a collaborative storytelling platform that partners with brands and organizations to inspire their audiences to find what moves them. 

Our mission is to share authentic stories and images: amplifying diverse voices, while empowering people to lead an active life.

We partner with brands, organizations and research hubs who share our vision of creating impactful stories; bringing voices together to celebrate movement and inclusivity. 

Partnering with the move movement unleashes the power of authentic storytelling, inspiring your audience to lead the active life they dream of, through unique messaging and impactful imagery.

What We Offer

Innovative Storytelling

As partners, we’ll craft stories that go beyond selling products. Our collaborative campaigns merge creativity and authenticity to produce high-quality, compelling content that moves people—literally.

Diversity in Global Reach

Our stories, gathered from around the world, have a global reach. We bring your brand message to an engaged, inclusive audience across all platforms. Through targeted advertising campaigns, we can hone messaging into a specific region or audience segment to better tailor the intended reach.

Tailored Partnerships

Each campaign has unique targets and needs. Our team works closely alongside partners to tailor our services to meet your specific goals and objectives. By joining forces, our impactful campaigns will motivate, empower, and uplift communities who are seeking inspiring stories to connect with.

Interested in a partnership with us?

Elevate your campaign with the move movement and be a catalyst for meaningful change.

Case Study

Empowering Equity Through Authentic Imagery

Client: Canadian Women and Sport

  • With only 4% of media coverage dedicated to women’s sport, underrepresentation in sports media is a significant and prevalent issue.

    Recognizing the urgent need to address this disparity, Canadian Women and Sport sought to build a robust image library which would truly reflect the strength and dynamism of young female athletes.

  • Canadian Women and Sport partnered with the move movement to create a collection of authentic, impactful images showcasing girls aged 12-18 engaged in sports, accompanied by their female coaches.

    These images would contribute to a shared goal: to amplify representation of women and girls in sports, and promote gender equity within sports sector leadership and participation.

  • Collaborating closely together, the move movement and Canadian Women and Sport organized three distinct photo shoots, each with a unique focus and group of athletes:


    Swim Ontario: The first photo shoot centered around capturing young female able bodied and para swimmers in action, as well as their female coaches. This shoot aimed to capture the dedication, teamwork, and determination that goes into competitive swimming.


    Galaxy Volleyball Club: For the second shoot, the focus shifted to girls participating in volleyball within the Galaxy Volleyball Club. The aim was to portray the spirit of camaraderie, skill development, and leadership fostered through team sports.


    Girls Just Wanna Box: The third photo shoot showcased young women engaged in boxing with the Girls Just Wanna Box initiative. The objective here was to portray the empowerment, strength, and discipline that boxing can bring to young girls.

  • Between the three distinct photo shoots, we were able to produce a rich and diverse collection of images capturing the power and dynamism of young female athletes.

    Breaking away from traditional narrative often seen in sports media, the images have become a valuable resource for Canadian Women and Sport; offering a range of visuals that authentically represent the experience of girls in sports.

    These images were made available to various media outlets, sports organizations, and educational institutions, contributing to a more accurate and inspiring portrayal of women and girls in sports.

  • The images created in collaboration with the move movement were made available to various media outlets, sports organizations, and educational institutions.

    The availability of these images not only contribute to a more accurate and inspiring portrayal of women and girls in sport, but have also fostered greater awareness, appreciation, and celebration of young female athletes.

    This initiative aligned seamlessly with Canadian Women and Sport’s mission of advancing gender equity in sports and sports media representation; working towards increased participation and opportunities for young female athletes and leaders in sport.
Victor & Francia, Active Grandparents: “Their love has left an indelible mark on my life... ...exercising together is a sign of their commitment to each other”
Jen, Equestrian: “The best way to increase diversity is to create a sport where everyone sees a reflection of themselves.”
Batool, Soccer Player: “Regardless of your fitness level and regardless of how you choose to dress," she says, "I really do believe that sports are for everyone.”
Van, Fencer: “I learned the hard way that being a good athlete means taking care of your body.”
Patrick, Runner: “When I was 5 years old I was seriously injured in a car accident. I wasn’t supposed to walk again. Running and exercising is a testament to my resilience.”
Monica, Active Grandmother, “I see my parents working hard to provide for my family. This inspires me to work hard.”
One Axe Family, Ice Climbers: “Start small. Move for five minutes and build on that. You won’t regret it.”
Emma, Golfer: “When I watch TV and I see all these people on the PGA and the LPGA, it makes me determined to be just as good as them.”
Ruby Stevens, Para Swimmer: “It took 7 long years to get my diagnosis and I'm just so happy and excited to be here where I want to be!”
Monica, Active Grandmother: “I see a difference in my energy level since I’ve been working out consistently.”
Paul, Cancer Survivor: “Fitness has played a major role in my life for years. I make sure to exercise every day.”
Mahon, Boxer: “Boxing has developed my physical and mental strength. I feel stronger and think more clearly than ever before.”
Jackie, Hiker: “I plan on moving in nature to keep me strong for as long as I’m able.”
Jordan Tucker, Para Swimmer: “I want to be a role model for others who have physical disabilities.”
Lena, Dancer: “Dancing has taught me so much about myself and has given me the physical literacy that I know I’ll continue to use for years to come”
Nelly, Dancer: “Moving my body is a change from just staying home and having screen time.”
Craig and Hamish, Walking Buddies: “Hamish inspires me to move. I will walk him in the middle of the night if he needs to go out. He always seems to appreciate the extra effort,” says Craig.
Anne, Jerome, Gigi ~ Walking Buddies: “For us, watching animals move as one with nature is really inspiring. It totally motivates not only movement and being outdoors but the protection of the planet!”
Geoff, Wind Sports: “There’s the thrill of doing it, the feeling of accomplishment, and the feeling of well-being after. I want other people to share in that joy.”